Ainsley felt that she didn't deserve to be a protagonist. Even if this new world wasn't a novel world and didn't need a protagonist, she still felt unworthy to call herself the future protagonist of this world.
Zhao Chuanlong’s heart trembled. Terrifying. It was really too terrifying. He felt the threat of death. The world seemed to be upside down. No matter how he fled or dodged, it seemed impossible for him to evade that huge hand.
Chi-Woo already threw away his plan to save up his merits and use it all for later. After seeing that his physical ranks didn’t go up even after training so hard, Chi-Woo realized how inefficient and wasteful he had been with his time. Furthermore, he could no longer ignore the perks of having abilities in his user information. Tiers not only expressed how strong an ability or person was, but they were also equated to influence in the hero world.
The Ale and The Chale family also didn't do anything much other than gathering information since they didn't have the power to offend the main family like the other branches.